Here is my new favorite retail book. Well, it's not specifically about retail, but I have found it a useful tool when trying to sell people stuff that they want anyway. It is not manipulation; it is saying things in a pleasing manner and listening.
I borrowed it from my library on CD and it's amazing. I listen to a couple of chapters while I get dressed and I actually get pumped up to work.
I highly recommend this book to anyone that ever has to talk to other humans.
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